AU Central and Eastern European Studies 2010: Rainy busy day in Latvia

After breakfast, we went to Stenders a cosmetic store in Riga. It was a quick but rewarding visit, many of the group members (the girls) enjoyed the vast array of bath products. Who knew there were so many different additives for a mere bath. After getting some fresh air, we met back at the University of Latvia for a meeting with Schuco Solar, a solar power panel company. We were informed that Schuco is currently working with the city of Riga to construct an energy efficient public library. The majority of Shuco's clients are from residential, rather than businesses. Overall the company is working to reduce energy consumption in Latvia. We hoped on a tram across the river to Tele 2, the leading mobile phone provider for Latvia. Dr. Shook was happy to find a coffee machine as we walked through the front door. Tele 2 informed us of their guerrilla marketing campaign. Long story short, they made world media coverage by creating a fake meteorite crash. They used the awareness to their advantage, introducing their new service plan called Meteorite. Jared was so worried about eating chocolate that he forgot his jacket. Thankfully, he has supernatural speed and was able to make it back in time to catch the tram. We were able to change into some casual clothes and meet back at the University for a tour and a delightful dinner at the canteen. We are now "Wifi"in it up at the local coffee shop.

On top of the University of Latvia